Cash Transfers
Shops for the People (Tiendas para la Gente)
Date announced
9/1/2020
Start date
9/1/2020
End date
6/30/2022
Date of last update
5/31/2022
Description
A short-term intervention strategy to strengthen small businesses that have been affected by the pandemic. The program seeks to reactivate neighborhood stores of vulnerable populations through training to strengthen personal and business skills, as well as capitalization of up to COP $2 million in inventories of products from the family market basket, which will enable them to participate again in the supply chain in their territory. During the workshops, topics such as resilience, digital marketing, formalization and administration, management and financial inclusion are addressed.
Official Sources
Prosperidad Social (02-11-22). 'Prosperidad Social abre en Nariño 1.000 cupos del programa Tiendas para la Gente'. [https://prosperidadsocial.gov.co/Noticias/prosperidad-social-abre-en-narino-1-000-cupos-del-programa-tiendas-para-la-gente/].
Prosperidad Social (04-14-21). 'Una historia detrás de Tiendas para Gente'. [https://prosperidadsocial.gov.co/Noticias/una-historia-detras-de-tiendas-para-gente/].
Prosperidad Social (03-06-21). 'Prosperidad Social ha destinado 13,6 billones de pesos para apoyar a los hogares más pobres desde marzo de 2020'. [https://prosperidadsocial.gov.co/Noticias/prosperidad-social-ha-destinado-136-billones-de-pesos-para-apoyar-a-los-hogares-mas-pobres-desde-marzo-de-2020/].
Prosperidad Social (12-22-20). 'Prosperidad Social presenta balance de atención en 2020'. [https://prosperidadsocial.gov.co/Noticias/prosperidad-social-presenta-balance-de-atencion-en-2020/].
Prosperidad Social (11-23-20). 'Avanza el proyecto piloto Tiendas para la Gente en el marco de la reactivación económica del país'. [https://prosperidadsocial.gov.co/Noticias/avanza-el-proyecto-piloto-tiendas-para-la-gente-en-el-marco-de-la-reactivacion-economica-del-pais/].
Prosperidad Social (09-29-20). 'Tiendas para la Gente y Manos que Alimentan, nuevas rutas exprés para atender a 8.500 hogares vulnerables'. [https://prosperidadsocial.gov.co/Noticias/tiendas-para-la-gente-y-manos-que-alimentan-nuevas-rutas-expres-para-atender-a-8-500-hogares-vulnerables/].
Prosperidad Social (09-01-20). 'Beneficiarios de Familias en Acción y Jóvenes en Acción recibirán nuevo pago ordinario y extraordinario en septiembre'. [https://prosperidadsocial.gov.co/Noticias/beneficiarios-de-familias-en-accion-y-jovenes-en-accion-recibiran-nuevo-pago-ordinario-y-extraordinario-en-septiembre/].
Characteristics of the measure
Type of measure
Cash transfer (1) (2)
Sphere
Income protection (1) (5) (8)
Target population
Store owners (small businesses) in a situation of vulnerability according to Sisbén IV or III, who are registered in the Registro Único de Víctimas (RUV) or are part of the Estrategia Unidos. Only one person per household is selected. (1) (3)
Informed coverage
1,500 shopkeepers.
02-11-22: A new cycle of the program begins, aimed at 5,000 shopkeepers located in 5 cities: Cali (2,000 spaces), Guadalajara de Buga (500), Palmira (500), Pasto (1,000) and Popayán (1,000) in 3 departments: Valle del Cauca, Cauca and Nariño.
Frequency / duration
Total duration of three months.
02-11-22: A new cycle of the program begins, which includes 5 workshops and 3 visits over 5 months.
Responsible Institution
Department for Social Prosperity (Departamento Administrativo para la Prosperidad Social - DPS)
Department of Nacional Planification (Departamento de Planeación Nacional - DNP)